Jellycat Pretzel Keychain Recipe: DIY Plush

Updated November 4, 2026

Total time
1 hr 30 min
prep 20 min · cook 0 min
Serves
1
one portion

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Jellycat Pretzel Keychain Recipe: DIY Plush

This is a sewing project to make a tiny, soft pretzel-shaped plush keychain inspired by the popular Jellycat style. It uses felt and simple hand stitches, so it is a genuinely useful beginner-friendly craft. The finished piece is a cute, squishy accessory that looks like a salted pretzel and can be attached to bags, keys, or zippers.

Ingredients

  • Tan felt (one 9 x 12-inch sheet, or 23 x 30 cm) – for the pretzel body
  • White or cream felt (small scrap, about 3 x 3 inches / 8 x 8 cm) – for the salt crystals
  • Polyester fiberfill (a small handful, about 1 oz / 28 g)
  • Embroidery floss in matching tan color (one skein)
  • Embroidery floss in white (for salt details, optional)
  • Keychain ring (1 inch / 2.5 cm diameter) or a lobster clasp
  • Small piece of ribbon or cord (4 inches / 10 cm long, 1/4 inch / 6 mm wide)
  • Sewing needle (sharp, size 7 or 9)
  • Pins or fabric clips
  • Scissors (sharp, for fabric)
  • Paper and pencil (for pattern)

Instructions

  1. Draw a pretzel shape on paper. Start with a circle about 4 inches (10 cm) in diameter. Draw a figure-eight inside the circle, leaving a hole in the middle. The pretzel should look like a twisted loop with two thick arms crossing. Cut out the paper pattern.
  2. Pin the paper pattern onto the tan felt. Cut out two identical pretzel shapes. Make sure the edges are smooth and even.
  3. Place the two felt pieces together, aligning the edges. Thread the needle with a double strand of tan embroidery floss (about 18 inches / 45 cm long). Tie a knot at the end.
  4. Start sewing from the bottom edge, using a simple whip stitch or running stitch. Keep the stitches about 1/8 inch (3 mm) apart and 1/8 inch from the edge. Leave a 2-inch (5 cm) opening on the bottom or side for stuffing.
  5. Stop sewing when you reach the opening. Gently turn the pretzel right side out (if your felt has a right side) or leave as is. Begin stuffing the pretzel with fiberfill. Use small pieces and push them into the arms and the twist areas with the blunt end of a pencil or a chopstick. Stuff firmly but not so much that the felt stretches.
  6. Continue sewing the opening closed with the same stitch. Tie a knot and hide the thread end by passing the needle through the felt and pulling tight, then trim the excess.
  7. Cut small, irregular salt crystals from the white felt. You can make tiny triangles, squares, or rough circles. Arrange them on the top of the pretzel in a scattered pattern. Attach each salt piece with a small dot of hot glue or a tiny stitch (if using glue, let it dry completely).
  8. Fold the ribbon in half. Thread the folded end through the keychain ring. Then thread the two loose ends through the folded loop and pull tight to secure the ring to the ribbon.
  9. Sew the loose ends of the ribbon to the top of the pretzel, near one of the twists. Use a few strong stitches and tie off securely. Trim any excess ribbon.
  10. Optional: With white floss, add tiny dots on the salt pieces to mimic the look of real salt grains. Let everything dry or secure before using.

Tips

  • Fabric choice: Wool-blend felt is sturdier and doesn’t fray, but acrylic felt is cheaper and works fine. Avoid craft foam or stiff felt, as it will be hard to stitch.
  • Stitch length: Keep your stitches small and even. If they are too long, the stuffing may poke out. If they are too tight, the felt may pucker.
  • Stuffing: Use a chopstick or the eraser end of a pencil to push fiberfill into the thin twisted parts. Don’t overstuff, or the pretzel will look lumpy and the stitches may strain.
  • Attaching the keychain: If you prefer a sturdier attachment, sew a small button on the back of the pretzel and then attach the keychain to the button shank. This distributes the pull weight.

Serving Suggestions

This keychain is not edible, but it makes a perfect gift for a friend who loves baking, a cute accessory for your own keys, or a fun addition to a backpack. You can also make a set of different colored pretzels (like cinnamon sugar with brown felt and red stitches) to match outfits or give as party favors.

Variations

  • Chocolate dipped: After sewing, dip one end of the pretzel in brown fabric paint or glue and let it dry to look like chocolate.
  • Embroidered details: Instead of felt salt, use white embroidery floss to stitch tiny cross-stitches or French knots on the top.
  • Mini version: Scale down the pattern to 2 inches (5 cm) for a tiny charm, but use thinner felt and smaller stitches.
  • Different shapes: Use the same technique to make a croissant, a bagel, or a donut shape by changing the pattern.

Storage and Reheating

Store the finished keychain in a dry place, away from direct sunlight to prevent fading. If it gets dusty, spot clean with a damp cloth and let air dry. Do not machine wash or submerge in water, as the felt may lose shape and the fiberfill may clump. If the keychain gets squished, gently fluff the fiberfill by massaging the felt from the outside. This project does not require reheating.

Frequently Asked Questions

Can I use a sewing machine instead of hand sewing? Yes, you can machine sew the two pieces together, but leave a larger opening for turning and stuffing. Machine stitching is faster but may be less flexible for the curved twist areas; go slowly and use a short stitch length.

What if I don’t have embroidery floss? You can use regular sewing thread doubled, or even thin yarn if you use a larger needle. Just make sure the thread is strong enough to hold the stuffing.

How do I make the salt crystals look realistic? Cut the white felt into tiny, irregular shapes – not perfect circles. Use a fine-tipped fabric marker to add tiny dots on them. Also, scatter them unevenly, with more near the center twist.

Is this safe for young children? The keychain has small parts (the ring, ribbon, and salt pieces) that could be a choking hazard. It is best for older kids and adults, not for children under 3.

Can I wash it? Hand washing with mild soap is possible if you are very gentle, but it may distort the shape. Spot cleaning is best. If you must wash, stuff with a cotton ball instead of fiberfill and let it dry completely before using.

How long does it take to make? For a beginner, it takes about 1.5 hours. If you are experienced, you can finish in under an hour. The sewing and stuffing are the most time-consuming parts.

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