Madeira Cake Recipe (Woolworths Copycat)

Updated November 6, 2026

Total time
1 hr 35 min
prep 20 min · cook 1 hr 15 min
Serves
10
portions as written

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Madeira Cake Recipe (Woolworths Copycat)

This Madeira cake is a classic British bake—a dense, buttery loaf with a firm crumb and a subtle lemon zest flavor, perfect for slicing thin with a cup of tea. It’s often compared to the popular version sold at Woolworths, but this homemade recipe gives you the same golden, tight texture without leaving the house. The magic lies in the slow baking and the simple technique of creaming butter and sugar until pale and fluffy, which creates that signature close crumb that doesn’t crumble when you slice it.

Ingredients

  • 1 cup (225 g) unsalted butter, softened, plus extra for greasing
  • 1 cup (200 g) granulated sugar
  • 4 large eggs, at room temperature
  • 2 cups (250 g) all-purpose flour
  • 1/2 teaspoon baking powder
  • Zest of 1 lemon (about 1 teaspoon)
  • 1 teaspoon vanilla extract
  • 1 tablespoon milk (optional, for softer crumb)

Instructions

  1. Preheat your oven to 325°F (160°C). Grease a 9×5-inch (23×13 cm) loaf pan and line it with parchment paper, leaving some overhang on the long sides for easy lifting.
  2. In a large bowl, beat the softened butter and sugar together with an electric mixer on medium speed until pale, light, and fluffy—about 3 to 4 minutes. Scrape down the sides of the bowl as needed.
  3. Add the eggs one at a time, beating well after each addition. If the mixture looks like it’s curdling, add a tablespoon of the flour with the last egg to help it emulsify.
  4. Beat in the lemon zest and vanilla extract.
  5. Sift the flour and baking powder together into the bowl. Gently fold the dry ingredients into the butter mixture using a large metal spoon or spatula, until just combined. Do not overmix—fold until no streaks of flour remain.
  6. If using, stir in the milk to loosen the batter slightly. The batter should be thick and smooth.
  7. Spoon the batter into the prepared loaf pan and smooth the top with a spatula. Tap the pan gently on the counter to release any air bubbles.
  8. Bake in the preheated oven for 1 hour 15 minutes, or until a skewer inserted into the center comes out clean. If the top is browning too quickly after 45 minutes, loosely cover with aluminum foil.
  9. Let the cake cool in the pan for 10 minutes, then lift it out using the parchment paper and transfer to a wire rack. Cool completely before slicing.

Tips

  • Butter and eggs at room temperature: Cold butter won’t cream properly, and cold eggs can make the batter curdle. Take them out of the fridge 30 minutes before starting.
  • Don’t overmix the flour: Overmixing develops gluten, which can make the cake tough and dense. Fold gently until just combined.
  • Check for doneness: The cake is done when a skewer inserted in the middle comes out clean, and the top springs back when lightly pressed. If the skewer has wet batter, bake for another 5–10 minutes.
  • Substitution: If you don’t have lemon, use orange zest or 1 teaspoon of almond extract for a different flavor. For a dairy-free version, use plant-based butter and replace the milk with almond or oat milk.

Serving Suggestions

Serve this Madeira cake sliced thick or thin, alongside a cup of Earl Grey or English breakfast tea. It’s also lovely with a dollop of clotted cream and strawberry jam for a British afternoon tea spread. For a touch of elegance, dust the top with powdered sugar just before serving.

Variations

  • Citrus twist: Swap the lemon zest for orange or lime zest for a different citrus note.
  • Almond Madeira: Replace 1/4 cup (30 g) of the flour with ground almonds and add 1/2 teaspoon of almond extract.
  • Fruited Madeira: Fold in 1/2 cup (80 g) of raisins, currants, or chopped candied peel before baking.
  • Marble Madeira: Divide the batter in half, mix 1 tablespoon of cocoa powder into one half, and swirl both into the pan for a marbled effect.

Storage and Reheating

Store the cooled cake in an airtight container at room temperature for up to 5 days. It also freezes well—wrap the whole cake or slices tightly in plastic wrap and then foil, and freeze for up to 3 months. To thaw, leave at room temperature for 2–3 hours. To refresh, warm slices in a toaster or under a broiler for a few seconds, but this cake is traditionally enjoyed at room temperature.

Frequently Asked Questions

Why is my Madeira cake dry?
Overbaking is the most common cause. Check the cake at 1 hour and 10 minutes, and remember that the cake continues to cook slightly as it cools in the pan. Also, ensure you’re measuring flour correctly—spoon it into the cup and level it off, rather than scooping, which packs in too much flour.

Can I use self-rising flour instead of all-purpose flour and baking powder?
Yes, you can. Substitute the 2 cups of all-purpose flour with 2 cups (250 g) of self-rising flour and omit the baking powder. The texture will be slightly lighter, but still delicious.

Why did my cake sink in the middle?
A sunken center usually means the cake was underbaked, or the oven door was opened too early during baking. Avoid opening the oven for the first 45 minutes. Also, make sure your baking powder is fresh—test it by adding a little to hot water; it should fizz.

Can I make this cake in a round tin?
Absolutely. Use an 8-inch (20 cm) round cake tin and adjust the baking time to about 55–60 minutes, or until a skewer comes out clean. The cake will be slightly taller, so check doneness early.

Is Madeira cake the same as pound cake?
They are similar, but not identical. Pound cake traditionally uses equal weights of flour, butter, sugar, and eggs, while Madeira cake has a higher proportion of flour to butter, giving it a firmer, denser crumb that slices cleanly without crumbling—perfect for toasting or serving with tea.

Can I add a glaze or icing?
Yes, a simple lemon glaze (1 cup powdered sugar mixed with 2 tablespoons lemon juice) drizzled over the cooled cake adds a lovely tangy sweetness. Or, for a traditional touch, brush the top with a little warm apricot jam for a shiny finish.

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